The fastest growing client experience platform for appointment-based self-care businesses.
Grade: C — Score: 68/100
Boulevard leverages advanced technology to provide a seamless booking experience through its Precision Scheduling™ feature, allowing clients to self-book appointments effortlessly. This modern approach not only enhances customer satisfaction but also optimizes business operations.
The platform streamlines workflows by integrating an all-in-one POS system specifically designed for beauty and wellness brands, enabling efficient management of transactions, memberships, and marketing efforts. Boulevard's AI receptionist, Beau, further enhances operational efficiency by handling calls and appointment bookings, allowing staff to focus on delivering exceptional client experiences.
While Boulevard is designed to elevate the client experience and improve business efficiency, potential risks include reliance on technology for customer interactions and the need for ongoing training to maximize the platform's capabilities. Businesses must also consider the cost of subscription and additional features when evaluating their overall budget.
Essentials: $195/location/month with monthly billing or $176/location/month with annual billing
Premier: $325/location/month with monthly billing or $293/location/month with annual billing
Prestige: $455/location/month with monthly billing or $410/location/month with annual billing
Aesthetics Starter Bundle: $455/location/month with monthly billing or $410/location/month with annual billing
Aesthetics Bundle: $520/location/month with monthly billing or $468/location/month with annual billing
Enterprise: Custom quote
Consider switching to Square Appointments: Square offers similar scheduling features but may be more suitable for businesses with diverse service offerings.
At standard August 2026 pricing, Boulevard Essentials costs $195 per location per month with monthly billing or $176 with annual billing, covers up to five professionals, and carries an annual agreement. Mangomint lists one plan at $120 per location per month plus $10 per user, permits cancellation at any time, and offers a free trial. Boulevard documents Precision Scheduling, advanced medspa charting, multi-location controls, and enterprise integrations, while Mangomint is the clearer fit when contract flexibility and a lower base subscription matter more.
Square Appointments has a $0 Free tier, Plus at $49 per location per month, and Premium at $149, while Boulevard Essentials is $195 with monthly billing or $176 with annual billing under an annual agreement. Square supports Tap to Pay on iPhone and Android without dedicated hardware; Boulevard requires the $149 Duo reader for its documented payment workflow. Boulevard is the more specialized self-care operations stack, with Precision Scheduling, memberships, multi-merchant routing, and medspa workflows, while Square is the lower-entry general commerce option.
To process cards inside Boulevard, the documented workflow uses Boulevard Payments after application approval and requires the $149 Boulevard Duo reader. Processing starts at 2.65%, while Boulevard Offset can reduce the business rate to 1% by adding a 3% credit-card fee for clients. Boulevard does not publish a bring-your-own-processor workflow, so a business that must retain another processor should have that requirement resolved in its Order before signing.
Boulevard lists QuickBooks Online, Shopify, Zapier, Apple Calendar, Google Calendar, Reserve with Google, Facebook Book Now, Instagram Book Now, Okta SSO, and OPERA PMS among its integrations. QuickBooks Online syncs sales and payment settlement data nightly and costs $45 per location per month. Okta SSO requires Premier or higher, while Boulevard's public APIs require Enterprise.
Boulevard supports multi-merchant accounts for primary businesses, independent contractors, and additional bank accounts. A sale involving multiple merchants can be split after one card swipe, with deposits sent to each designated account, but Boulevard documents a 1% fee on each merchant's portion for this feature. Apple Pay and Google Pay are not supported for multi-merchant processing, so those sales need another documented payment method.
Boulevard offers Aesthetics plans with Forms and Charts, photo markup, and client-profile documentation. HIPAA coverage is conditional: the business must execute Boulevard's BAA and use the approved services, approved health fields, access controls, and recommended configuration; the Medspa Add-On may be required. The current MSA also requires an Acknowledgment of Healthcare Compliance but shows its public location as XXX, so buyers should request that document before relying on the general HIPAA label.
Boulevard assigns an onboarding specialist to help configure locations, services, and staff and to plan available data migration. The vendor says client and inventory lists are common transferable data types, but the exact records depend on what the previous system can export. Boulevard does not promise that every historical record will transfer, so confirm the migration scope before setting a cutover date.
Boulevard Professional is available on iPhone, iPad, and Android and lets service providers manage appointments, client information, charting, and mobile checkout. The documented minimums are iOS 15.5 or Android 7, but the app is a companion to the dashboard, not a full replacement. Boulevard also recommends a desktop or laptop for full platform use, and mobile checkout does not support vouchers, group checkout, or retail-only orders.
Boulevard batches each business day and initiates the deposit the following day, with funds usually reaching the bank after two business days. Instant Payouts advertises access within minutes, 24/7, and the Dispute Resolution Center lets merchants submit evidence and follow an appeal's status. Boulevard's payment terms allow it to defer payouts during investigations and create a reserve that generally remains for at least 180 days after termination.
Boulevard does not document no-payment trial access; it offers a free sales demo. The standard agreement defaults to 12 months when an Order does not specify a term, automatically renews unless otherwise stated, and generally requires 30 days' non-renewal notice. Because fees are non-cancelable and non-refundable during the term, a demo should not be treated as a trial.
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