Comprehensive booking and marketing solution for service businesses.
Grade: C — Score: 60/100
Shore leverages modern technology to provide a robust booking system that integrates seamlessly with various platforms, including Google and Instagram. Users can manage appointments, customer data, and marketing efforts all in one place, ensuring a cohesive experience.
The workflow is designed to save time and enhance productivity, allowing businesses to focus on service delivery rather than administrative tasks. Features like automatic appointment reminders and customer feedback functions help maintain high service standards.
However, businesses must consider potential risks such as reliance on internet connectivity and the need for ongoing subscription payments. Understanding the terms of service and ensuring compliance with data protection regulations is crucial for safeguarding customer information.
Starter: €59.90/month with monthly billing or €49.90/month with annual billing
Growth: €89.90/month with monthly billing or €79.90/month with annual billing
Team: €129.90/month with monthly billing or €119.90/month with annual billing
Consider switching to Acuity Scheduling: Acuity Scheduling offers similar booking features with a focus on customization and integration options.
At published August 2026 pricing, Shore Starter costs €59.90 per month with monthly billing or €49.90 with annual billing and includes two employees, while Fresha lists Independent at €19.95 per month and Team at €12.95 per bookable team member per month. Shore documents in-person card fees of up to 1.35% and Shore Pay Online at 2.49%; Fresha lists online payments at 1.29% and in-person payments at 0.99% plus €0.10 per Tap to Pay authorization. Fresha is the lower-entry beauty marketplace option, while Shore is the stronger fit for DACH businesses that need booking, an iPad POS, TSE or RKSV workflows, and DATEV in one system.
SumUp covers the lower-cost standalone-payment gap with a €0 monthly pay-as-you-go option at 1.39% per in-person payment and a €19 monthly Payments Plus option at 0.79% for eligible domestic cards. Shore Starter costs €59.90 per month with monthly billing or €49.90 with annual billing, with card payments documented at up to 1.35%. Choose SumUp when flexible card acceptance is the main requirement; choose Shore when appointments, customer records, marketing, POS, fiscal reporting, and DATEV need to share one service-business workflow.
No, Shore's current European pricing and POS pages state that Shore POS is available only in Germany, Austria, and Switzerland. Shore markets booking software in additional regions, but buyers outside those three countries should not assume that the local subscription includes Shore POS or Shore card payments. This regional restriction is the strongest reason not to choose Shore when integrated payments are essential.
The integrated Shore POS workflow requires a compatible iPad, and card payments use the Shore reader connected over Bluetooth. Shore's current European pricing page lists the card reader at €69 and the Shore Complete hardware set at €1,499. The booking calendar and management functions can run in a browser on computers and smartphones, but that browser access is not a documented Android replacement for the iPad POS app.
Shore Pay Online can collect appointment payments or deposits at a documented 2.49% transaction fee, and each location needs a separate Shore Pay account. However, Shore's current Dashboard+ documentation says revenue from appointments paid online in advance does not appear in Dashboard+ or its reports. Those payouts, refunds, and transactions are managed through the Shore Pay Online Express Dashboard, so buyers should not assume one fully reconciled reporting view today.
Yes, Shore documents a service-team import for existing customer data using its downloadable Excel template. The vendor recommends sending the completed file as an AES-256 password-protected ZIP and providing the password separately through account chat. The public instructions cover customer records, not a complete migration of appointment history, inventory, settings, or every record from the previous platform, so confirm the full migration scope before scheduling a cutover.
Shore lets an administrator export customer records to CSV and documents separate downloads for sales and fiscal reports. Administrators can also delete selected customer data; Shore says the personal data is removed from its servers, while past appointments and reports remain with the person anonymized as Unknown client. Export needed records before termination because Shore's German terms say access ends with the contract and Shore is not required to provide a custom SQL dump or requested post-termination format.
Shore's current terms say a monthly software contract normally runs indefinitely and can be cancelled monthly with 14 days' notice, unless the order states otherwise. Annual billing normally creates a 12-month term that renews for another 12 months unless cancelled with one month's notice. The advertised 14-day trial requires no payment information and ends automatically, so it should not become a paid subscription unless the customer separately accepts a paid contract.
Shore documents synchronization with Google Calendar and Apple Calendar, plus customer booking through a business website, Google, Instagram, and Facebook. Team adds a direct DATEV connection and MCP integration, while Shore also documents a Superchat integration for WhatsApp communication. Stripe provides the acquiring services behind Shore Pay under a separate payment-services agreement with the merchant.
Shore markets a practice-management configuration for therapists and health providers with appointment reminders, patient history, custom fields, staff roles, invoices, and deposits. Shore says a GDPR data processing agreement is available in the software, data is hosted on German servers, transmissions are encrypted, and customer records can be exported or deleted. These statements do not establish HIPAA coverage or replace a buyer's assessment of clinical-record, professional-secrecy, retention, and jurisdiction-specific requirements.
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