Velora — Independent Software Review

Your Home for Unified Nonprofit Operations

Compliance Transparency Index

Grade: C — Score: 65/100

Best For

• Nonprofits that want fundraising, donor CRM, and fund accounting connected instead of handled through separate exports and spreadsheets.
• Finance and accounting leaders managing restricted funds, grants, programs, board reports, and nonprofit compliance reporting.
• Fundraising and development teams that need donor profiles, segmentation, automated receipts, thank-yous, re-engagement workflows, and campaign reporting.
• Executive directors who want donor activity and financial reporting connected across campaigns, CRM, and accounting.
• Nonprofits already evaluating Raisely, Keela, or Aplos and wanting a clearer path toward a combined suite.

Not Ideal For

• For-profit businesses, because Velora is built specifically for nonprofit operations.
• Very small nonprofits that only need one simple donation form or basic bookkeeping and do not need CRM and fund accounting together.
• Buyers that require one fully public suite price before talking to sales, because Velora’s full-suite pricing is not published in one plan grid.
• Procurement teams that require a public vendor-owned SOC 2 report before evaluation.
• Organizations that need a broad enterprise ERP with procurement, inventory, HR, and operational modules beyond fundraising, donor management, and fund accounting.

Operational Overview

Pricing Structure

Velora Fundraising: Core platform free; standard payment processing fees apply; optional flat fee is 4% unless enterprise pricing applies

• Built on Raisely
• No monthly platform fee for core fundraising
• Optional donor-tip model
• Optional 4% flat fee model excluding applicable tax
• Peer-to-peer campaigns
• Ticketed events
• Appeals and recurring giving
• Apple Pay and Google Pay
• 130+ currencies
• Raisely Pro add-on listed at US$119/month or US$714/year

Velora CRM: Contact-based pricing, exact public suite price not listed

• Built on Keela
• Donor profiles and giving history
• Household relationships
• Custom fields
• Automated receipts and thank-yous
• Re-engagement workflows
• Segmentation and saved audiences
• Lapsed donor and cohort views
• Performance dashboards
• Guided CRM migration

Velora Fund Accounting Lite: $79/month, promotional $39.50/month for first 3 months when available

• Built on Aplos
• Includes 2 users
• Balance Sheet by Fund
• Income Statement by Fund
• Bank reconciliation
• Custom reports
• Board Portal
• 1099 management
• Unlimited customer support
• 15-day free trial, no credit card required

Velora Fund Accounting Core: $129/month, promotional $64.50/month for first 3 months when available

• Everything in Lite
• Includes 2 users
• Basic budgeting
• Accounts payable
• Accounts receivable
• Recurring transactions
• Period close
• Third-party integrations
• User roles and permissions

Velora Fund Accounting Advanced: From $229/month

• Everything in Core
• Includes 3 users
• Budgeting by fund or grant
• Budgeting by department or project
• Dimensional budgeting
• Dimensional reporting
• Data Visualizer
• Personalized quote required

Velora Fund Accounting Custom: Tailored pricing

• Designed for organizations with $1M+ in annual revenue
• Income and expense allocations
• Fixed assets
• Bill approval
• Additional dimensions
• Additional users
• Personalized quote required

Alternative Consideration

Consider switching to Bloomerang: Bloomerang offers similar fundraising and donor management features but may have different pricing structures and integrations.

Frequently Asked Questions

Does Velora replace Aplos, Keela, and Raisely?

Velora is best understood as the connected suite behind Aplos, Keela, and Raisely rather than a completely separate replacement for each product. Velora Fundraising is built on Raisely, Velora CRM is built on Keela, and Velora Fund Accounting is built on Aplos. The value is that fundraising, donor records, and fund accounting can work together with less manual exporting between systems.

Does Velora connect fundraising data to fund accounting?

Yes. Velora says a donation captured through Velora Fundraising can flow into Velora CRM so the donor record is updated, then into Velora Fund Accounting so the transaction is ready for accounting work. This is the main reason Velora is stronger than a disconnected donation form, CRM, and accounting stack.

Is Velora better for fundraising or accounting?

Velora is designed to connect both sides, but the strongest TreasuryMetric fit is fund accounting because Aplos is the finance anchor of the suite. Raisely covers campaigns, appeals, events, donation forms, and recurring giving, while Keela covers donor profiles, segmentation, receipts, thank-yous, and donor journeys. Nonprofits should start with the module that matches the biggest operational pain, then decide whether the full suite is needed.

Can Velora replace QuickBooks for a nonprofit?

Velora can replace QuickBooks for nonprofits that need purpose-built fund accounting through Aplos rather than a general small-business ledger. Aplos supports fund-level balance sheets, income statements by fund, bank reconciliation, custom reports, budgeting, accounts payable, accounts receivable, and user roles. QuickBooks may still be enough for a small nonprofit with simple finances and an accountant who prefers the QuickBooks ecosystem.

Does Velora support restricted funds, grants, and board reporting?

Yes. Velora Fund Accounting is built on Aplos and is positioned around restricted and unrestricted funds, programs, grants, and nonprofit financial reporting. The approved feature data includes fund-level reports, board-ready reporting, budget-versus-actual reporting, bank feeds, transaction imports, and chart-of-accounts setup.

Does Velora include donor CRM features?

Yes. Velora CRM is built on Keela and includes donor profiles, giving history, household relationships, soft credits, custom fields, segmentation, automated receipts, thank-yous, and lapsed donor workflows. It is aimed at fundraising teams that need donor stewardship and communications connected to the rest of nonprofit operations.

Does Velora work for very small nonprofits?

Velora can work for small nonprofits, but it may be more system than a very small team needs on day one. A small nonprofit that only needs a donation page may start with Raisely, while one that mainly needs accounting may start with Aplos. The full Velora suite makes more sense when fundraising, CRM, and accounting data need to stay connected.

How does Velora compare with Bloomerang?

Bloomerang is usually a stronger comparison when the buyer's main need is donor CRM, fundraising, donor engagement, and retention. Velora is broader because it connects fundraising through Raisely, donor CRM through Keela, and fund accounting through Aplos. A nonprofit should choose based on whether the core problem is donor engagement alone or connected finance, fundraising, and CRM operations.

How does Velora compare with Blackbaud?

Blackbaud is usually the better-known enterprise nonprofit software ecosystem, especially for larger organizations that want mature finance, fundraising, and operations tools. Velora is more focused on connecting Raisely, Keela, and Aplos into a nonprofit operations suite. Buyers should compare implementation effort, total suite pricing, reporting needs, CRM depth, fund accounting requirements, and whether they want a traditional enterprise stack.

Does Velora publish one suite-wide price?

No. The approved feature data treats public pricing as incomplete because Velora does not publish one unified plan grid for the full suite. Aplos publishes accounting plans, Raisely publishes fundraising fee structure, and Keela describes contact-based CRM pricing. Buyers evaluating the full suite should ask sales for the combined cost, user limits, migration fees, support terms, and required modules.

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